Asociación Nacional de Empresas de Traducción e Interpretación

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  • Webinar: Crucial marketing elements for LSPs

Webinar: Crucial marketing elements for LSPs

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March 23, 2023

Marketing is critical to LSP business development. However, many small and mid-sized LSPs still lack visibility, face stiff competition, have limited marketing budgets, or find it difficult to differentiate their services, to name a few examples. Continuous marketing efforts are required to reach and convert potential customers. Applying marketing principles and knowledge is a must, whether you do your marketing yourself or with an agency.

In this practical workshop, we will delve into crucial marketing elements for LSPs:

• Marketing Strategy

• Ideal buyer persona

• Sales Funnel

• Human needs

• Storytelling

• Website

• Social media profiles

• Content and relationship marketing

• Paid ads and boosted posts

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SPEAKER:

Zoran MetikošSpeaker: Zoran Metikoš

Zoran Metikoš helps language service providers (LSPs) growas businesses and their employees grow as professionals by providing unique business development consulting and coaching for growth mindset, leadership, middle management and career. Zoran and his colleagues at Profecta BDI know how LSPs breathe, which is why creating results and a progressive company culture is highly effective.

After graduating with a degree in linguistics and translation in 2003, Zoran Metikoš began working as a translator and translation tool trainer, eventually serving as a project coordinator, business developer, and operations manager at LSPs for 17 years until 2020.

After completing his MBA at the School of Business and Economics in 2015, the idea was born to help many LSPs grow as businesses and professionals and learn how to grow. The goal of providing comprehensive support to LSPs was achieved after he earned a professional coaching certificate in 2021.

Profecta BDI

Profecta BDI is a consulting, coaching and training institute that helps LSPs grow faster as well as learn how to grow, increase profitability, and maintain stability in the long run. It is a melting pot of knowledge and the long-standing experience of three language industry professionals: Gordana, Dragan and Zoran.

For more information, please visit www.profectabdi.com

WHEN:

Thursday, March 23, 2023

14:00 to 15:30 (CET)

MODALITY:

Online workshop (Via Zoom).

The access link will be sent 24 hours before the event.

REGISTRATION:

For ANETI Members: 20 € + IVA

For Non Members and freelance translators: 35 € + IVA

For AICE, ATC, AASL or JUNTOS Members (- 10%): 31,50 € + Service fee

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IMPORTANT INFORMATION:

All participants must purchase their registration. If you want more than one person from your company to attend, select the number of places you need.

In the registration process you only have to provide the data of one of the attendees.

The buyer will receive the access link 24 hours before the event and must distribute it among the rest of the company’s participants.

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For more information, please contact us by email: info@aneti.es

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